Smart-phone technology: Capturing the next generation of buyers!

For a few years now, the idea of QR Barcodes have slowly been introduced. But more as a research tool, rather than a sales tool. Why? Why is the technology limited? What motivates a company from not using these as a sales tool? This month, we answer this question!

Today's market is being filled with newer, younger and more energetic brands than ever before. But what makes them stand out? What is going to stir new images, new loyalty or a new following? Take Apple for instance. Their commitment to "sticking it in your face" regarding product delivery has been huge. In fact, there are indicators showing that their following is becoming more like a lifestyle, rather than true functionality. Comparatively, their product versus others are not over the top superior to like products. But they have done a unique job to attract new users. Why not use the same technology for your customers?

So, here is a thought for our first week: For the next several days, spend time asking your customers about these QR Barcodes...ask them if they use them, and what applications they would like to have at your retail location.